Head of Consumer Electronics Business Unit

Seniority level: Not Applicable | Employment type: Full-time | Industries: IT Services and IT Consulting

Schedule: 5/2

Full-time employment Working hours: 8

Elcore is an international distributor of IT equipment, consumer electronics, software, cloud services, and cybersecurity solutions. We have been operating since 2006 and are present in 11 countries across Eastern Europe and Asia.

We are developing three consumer electronics business lines in the Georgian market:

Home appliances — major and small household appliances

Client devices — laptops, PCs, monitors, peripherals

Mobile devices — smartphones, tablets, wearables, and accessories

We are looking for a leader to take full ownership of these business lines — from building the vendor portfolio to delivering gross margin targets. The primary focus will be the development of the home appliances category.

Key Responsibilities

Build and develop the vendor portfolio: attract new manufacturers and traders, negotiate distribution agreements, expand the SKU matrix, and maintain long-term relationships with existing brands

Own the P&L of the business unit: revenue, gross margin, inventory turnover, pricing, and credit policy

Lead the sales team: set targets, monitor performance, develop sales managers, and scale the team when needed

Develop category strategy: brand positioning, product portfolio, and target sales channels in Georgia (retail chains, specialty retail, marketplaces, corporate clients)

Develop joint business plans with vendors: marketing activities, MDF, partner training, sell-out programs, in-store promotions

Personally manage key retail chains and strategic partners in Georgia, especially during new brand launches and key negotiations

Analyse market trends and competitors and adjust assortment and commercial terms accordingly

Collaborate closely with procurement, logistics, finance, and marketing teams

What We Are Looking For

5+ years of experience in consumer electronics / home appliances distribution or retail as a product manager, category manager, or business unit head

Strong knowledge of the Georgian consumer electronics market, with active relationships across local retail chains and sales channels

Existing relationships with vendors and/or traders in one or more of the relevant categories, with the ability and willingness to bring them to Elcore

Strong understanding of distribution economics: margin, inventory turnover, credit lines, rebates, MDF, retro-bonuses

Experience managing a sales team of 3+ people

Experience negotiating with manufacturers at country manager level or above

Hands-on experience with CRM, ERP systems, and Excel/BI analytics tools

Fluent Georgian and Russian; English at B2 or higher (for vendor negotiations)

Nice to Have

Deep expertise in home appliances (priority category)

Experience launching a new brand with a distributor in Georgia from scratch to sustainable revenue

Experience working with regional offices of global vendors (Bosch/BSH, Haier, Midea, Samsung, LG, etc.)

What We Offer

Comfortable and friendly working environment

Challenging projects and opportunities for professional growth

Official employment and timely salary payments

Hybrid or fully remote work format

Monday–Friday schedule, 09:00–18:00, with a one-hour break

Comfortable office workspace

Internal “Digital Thank You” recognition program with travel opportunities

One additional day off per year

Corporate events