Head of Product Marketing (Core)

Seniority level: Not Applicable | Employment type: Full-time | Industries: IT Services and IT Consulting

As Head of Marketing - Core (Mining Products), you will own the marketing strategy and commercial growth of GoMining's flagship products.

This includes our Digital Miners, hashrate upgrades, the marketplace, and the broader mining ecosystem — the products that generate the majority of the company's revenue and serve millions of users worldwide.

You will define how these products are positioned, launched, and scaled globally, working closely with Product, Finance, Analytics, and executive leadership to drive sustainable user and revenue growth.

This is a strategic leadership role with direct responsibility for product marketing, go-to-market strategy, customer acquisition, retention, and commercial performance.

Responsibilities

Marketing Strategy & Leadership

Define and execute GoMining's global marketing strategy

Develop positioning, messaging, and value propositions across the product portfolio

Build annual and quarterly marketing plans aligned with business objectives

Prioritize markets, customer segments, and growth opportunities

Go-to-Market

Own the end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives

Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations

Ensure consistent messaging across all customer touchpoints

Growth & Commercial Performance

Own the commercial marketing funnel together with Acquisition, CRM, Retention, Brand, and Product Marketing teams

Continuously optimize CAC, LTV, conversion, retention, and revenue performance

Work closely with Finance on pricing strategy, unit economics, and commercial planning

Define KPIs and measure marketing effectiveness across all channels

Team Leadership

Lead and develop a high-performing international marketing organization

Align Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals

Build scalable processes, planning, and execution frameworks

Mentor marketing leaders and strengthen cross-functional collaboration

Market & Customer Insights

Own customer segmentation, market research, and competitive positioning

Identify new growth opportunities across regions and customer segments

Use customer insights and analytics to continuously improve marketing performance

Requirements

8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles

3+ years leading marketing teams in a high-growth technology company

Proven experience building and executing global marketing strategies

Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth

Experience leading product launches and integrated marketing campaigns

Experience managing cross-functional marketing organizations

Strong analytical skills and data-driven decision-making

Experience working closely with Product, Finance, and Executive Leadership

Nice to Have

Experience in fintech, crypto, Web3, or digital financial products

Experience scaling global B2C products with millions of users

Experience with marketplaces, loyalty programs, subscription products, or investment platforms

Experience launching products across multiple international markets

Benefits

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

Work-life fit: remote or hybrid format with flexible hours across international teams.

Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year

Recognition programs: structured performance reviews and team awards.

Team culture: retreats in international locations (for example, company apartments in Cyprus)