Marketing And Public Relations Specialist

Seniority level: Entry level | Employment type: Full-time | Industries: Education

Company Description Progress American Schools, also known as Georgian-American International School Progress, is a private educational institution founded in 2002 that now operates campuses in Kutaisi, Batumi, and Tbilisi. The school provides national and international education from kindergarten through grade 12, with rigorous academic programs, individual student support, and diverse extracurricular activities. Progress is accredited by the National Center for Educational Quality Enhancement of Georgia and employs a team of around 120 professionals, including highly qualified administrators, teachers, and support staff. The school community is committed to holistic student development, ensuring a safe, vibrant, and engaging learning environment where learners are encouraged to grow academically, socially, and personally.

Role Description This is a full-time, on-site Marketing and Public Relations Specialist role based at the Batumi campus. The specialist will develop and implement marketing and PR strategies to promote the school’s programs, events, and achievements across digital and traditional channels. Daily responsibilities include creating content for social media and the website, preparing press releases, managing promotional campaigns, and maintaining relationships with local media and community partners. The role involves conducting market research to understand parent and student needs, supporting enrollment initiatives, organizing public events, and ensuring consistent branding and messaging. The specialist will collaborate closely with school leadership, teachers, and administrative staff to communicate the school’s mission and strengthen its public image.

Qualifications

Candidates should possess strong Communication and Customer Service skills for interacting with families, students, staff, and external stakeholders.

Candidates should possess Market Research and Marketing Strategy skills to design effective campaigns and support enrollment growth.

Candidates should possess Sales and Marketing Strategy skills to promote school programs and convert interest into registrations.

Candidates should possess skills in digital marketing tools, social media management, and content creation for online and offline channels.

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field is preferred.

Experience in education, nonprofit, or community-focused organizations is an advantage.

Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.

Proficiency in English and Georgian, with excellent written and verbal communication abilities.