Middle Media Buyer (Google Ads)

Seniority level: Not Applicable | Employment type: Full-time | Industries: IT Services and IT Consulting

We are looking for a Middle Media Buyer with strong hands-on expertise in Google Ads to join our Performance Marketing team.

Your primary focus will be Paid Search across global markets and Brand Awareness campaigns on YouTube. You will work with both web and mobile app acquisition, large campaign structures, attribution, automation, and significant advertising budgets.

We are looking for someone who understands the entire acquisition funnel and can connect advertising performance with real business results.

Responsibilities

Launch, manage, and optimize Google Paid Search campaigns worldwide

Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies

Manage large-scale Google Ads account structures with a high volume of Search campaigns

Build and optimize acquisition across web, app, web-to-app, and quiz funnels

Launch Search campaigns for mobile applications and ensure correct tracking and attribution

Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution

Maintain clear campaign naming, tagging, and tracking structures

Analyze performance across the full acquisition funnel and continuously identify optimization opportunities

Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools such as Claude MCP

Potentially expand into Performance Max, Display, and Demand Gen campaigns

Requirements

3+ years of hands-on Google Ads experience, primarily with Paid Search

Proven experience managing both web and mobile app acquisition

Strong understanding of how Search campaigns for mobile apps are structured, tracked, and analyzed

Hands-on experience with AppsFlyer, including raw data and attribution

Experience launching and optimizing web-to-app and quiz funnels

Experience managing advertising budgets of at least $50K per month

Deep understanding of marketing analytics, attribution, tracking, and performance measurement

Experience managing a large number of Search campaigns using Google Ads Editor

Experience automating workflows with Google Sheets and other automation / AI tools

Strong analytical mindset and ability to make decisions based on data

Good English (B2+)

Collaborative, proactive, and straightforward communication style

Nice to Have

Experience with Performance Max, Display, and Demand Gen campaigns

Experience running large-scale brand awareness and display campaigns

Experience with advertising platforms beyond Google

Background in fintech, financial products, or other transaction-driven products

Crypto experience is a plus, but not required

Experience working with large international or well-known consumer brands

Benefits

Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

Work-life fit: remote or hybrid format with flexible hours across international teams.

Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year

Recognition programs: structured performance reviews and team awards.

Team culture: retreats in international locations (for example, company apartments in Cyprus)